ONWARD
Onward is a 19-unit Townhome development project launched in 2020
Project Details
Developer: Kadium
Location: Richmond, BC
Services
Exclusive Marketing Agent
The Challenge
How to position Onward among the fierce real estate market in Richmond, BC
Our Approach
Market Research
We carefully examined Richmond real estate market current situation and future trends, including environmental and competitor analysis, to map a big picture of the competitive environment.
In addition, to design a market offering appealing to ONWARD’S target customer, Howell conducted primary consumer research, generating supportive qualitative and quantitative data.
Positioning
Our extensive market research presented an opportunity in the millennial family home buyers segment. To serve this targeted group of customers, we positioned ONWARD as a smart townhome project suitable for modern families looking for a perfect balance between a modern lifestyle and tranquility.
Pricing Strategy
Pricing is a determining factor in any real estate project. By analyzing current market pricing and ONWARD’S offerings, we established a competitive pricing strategy.