Development Advisory
Market Research
Every successful project starts with an extensive analysis on the business environment. By executing an in-depth investigation of customers profile, market trends, and competitors’ offerings, we provide key information that helps your project win in the market.
Product Development
From intelligence collected in market research and site feasibility, we begin with a successful product design initiative. A detailed plan tailored to your project goals and objectives is developed, with specific product types, unit mix planning, desired features and so much more.
Feasibility Study
Never make an investment without fully understanding its potential risks and returns. Our site feasibility study helps you uncover all aspects of the project, from its potential problems to promising returns.
Pricing Analysis
A strategic pricing analysis is conducted based on comprehensive evaluation of current environment, market forecasts, and competitor pricing. Our goal is to compose a pricing model that attracts home buyers while maximizing your objectives.
Project Marketing
Branding and positioning
A customer buys perceived benefits that a product represents. From customer’s insights and project briefs, we develop a powerful narrative that conveys a distinguished and consistent brand identity.
Marketing Strategy
A comprehensive strategy is the backbone of any successful project. Covering all stages from pre-launch to after-launch, we develop a multi-channel marketing strategy following your customer journey to reach them at every touch point.
Marketing Execution
It all comes down to execution. From a high-level Marketing Strategy, we carefully craft a comprehensive Execution plan with detailed timeline, budgeting, and key results measurement.
Others
Communication
With millions of media users out there, it is important to reach your target audience and actively engage in two-way conversations. From media research, planning, buying to reporting, we design and execute integrated communication plans that speak directly to your audience.
Sales
Every client is unique, and so is our Sale strategy. With extensive training and management, our sales team is equipped with comprehensive knowledge and sales skills to address every client’s concerns and turn it into new opportunities.
Customer Care
A customer journey does not stop after a transaction is made. It’s a life-long companionship that we wish to treasure. As a developer’s representative, we actively engage with homeowners to simplify the completion process, from mortgages, legal to moving.